Data is integral to any business operation.
Companies constantly seek out new sources of competitive advantage based on
developments in data and technology in order to make accurate predictions and
intelligent decisions about where to invest their resources. Data analytics,
traditionally known as market research and internal analysis, is being used to
assess risks and identify growth opportunities and is becoming a valuable tool
to many organizations. In today’s business environment, it’s impossible to
operate without data, in fact, it now becomes a primary asset. The Economist has called it the new oil
that will ensure future prosperity.